Recipients of the WhatsApp Broadcast message cannot reply to the sender. WhatsApp Broadcast lists do not have admins. Additionally, WhatsApp Broadcast only allows sending one message to the users on the broadcast list (per broadcast). Only the creator of the WhatsApp Broadcast list may send messages to the users. WhatsApp Broadcast only allows one-way communication. Hence, WhatsApp Broadcast messages are sent privately to the users. Instead, they receive the broadcasted messages as regular messages from the broadcaster’s WhatsApp profile. Users sent messages via WhatsApp Broadcast are not notified about being on a broadcast list. At the top is the name of the broadcast list (‘Summer Discounts’ in this case), and the rest of the interface is almost identical to regular, one-to-one messaging. Shown above is how a WhatsApp Broadcast list looks like for the sender. Unlike a WhatsApp Group, WhatsApp Broadcast does not expose users’ communication details to each other. WhatsApp Broadcast is suitable when you prefer one-way communication and prefer to maintain your users’ privacy. WhatsApp Broadcast is a feature available in both WhatsApp and WhatsApp for Business that enables a user to send a message to a large number of users.Īs a business, you may use WhatsApp Broadcast to send out promotional WhatsApp messages to a large number of customers at once. For instance, a seller may create a WhatsApp group with their customers to inquire the latter’s opinion about a new product or service offering before they invest money in doing so. Similarly, sellers can also create WhatsApp groups to answer their customers’ users or have a consensus. For example, a product manager can communicate with their subordinates regarding the updates on the new product launch and provide necessary instructions. Small businesses may create WhatsApp groups where managers communicate and coordinate with their team members regarding ongoing projects. Nonetheless, you may find WhatsApp Groups useful for any kind of collaboration – whether planning, discussions, or brainstorming. However, mind that messages you send over a WhatsApp Group are public and visible to all the members in the group. When to Use WhatsApp Group?Īs a business owner, you may use WhatsApp Groups either internally to communicate with your employees, or you may create WhatsApp Groups to build a community of your customers. WhatsApp Groups enable users to share both text-based information as well as multimedia file types such as images, audio files, videos, etc. Furthermore, WhatsApp Group allows users to receive messages whether they are added to the admins’ contact list or not, as long as they remain in the group. In a WhatsApp Group, users can see other users’ WhatsApp profiles, including their phone number. To add more users, you need to create multiple groups. The maximum number of users that may be added to a WhatsApp Group is 256. Users may leave the WhatsApp Group they have been added to at will and prevent being added again (by reporting it). For instance, they may add or remove users, change the group name, profile picture, etc. WhatsApp Groups may have one or more admins who may edit the settings of the group. Furthermore, you (and other users in the WhatsApp Group) may send multiple different messages. WhatsApp Group functionality allows two-way communication, so all users can receive and send messages in the group. As such, private conversations are not suitable. Messages sent in a WhatsApp Group are public or visible to all the group members. You may also create WhatsApp Groups to discuss and brainstorm ideas with your employees or for planning.
WhatsApp Groups are useful for conducting discussions and interactions with your customers. Note that the upper limit for the number of WhatsApp users you can add to a WhatsApp Group is 256 for both WhatsApp and WhatsApp Business.Īs a business owner, you can use the WhatsApp Group functionality to create a group or community of users and communicate with them.
However, a WhatsApp Group enables two-way exchange of information, meaning that users can both send and receive messages.
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